What are 3D and AR Models and Why Should Ecommerce Brand Owners Care?

In the age of online shopping, where consumers are increasingly seeking immersive and interactive experiences, standing out is crucial for ecommerce brands. Enter the realm of 3D and Augmented Reality (AR) models—a game-changer in the world of digital commerce.

What are 3D Models?

3D models are digital three-dimensional representations of objects. Unlike traditional 2D images which offer a static view, 3D models allow viewers to interact by rotating, zooming, and exploring the product from different angles. They give a comprehensive view, ensuring that customers have a clearer understanding of what they’re about to purchase.

What is Augmented Reality (AR)?

AR refers to the technology that overlays digital information or graphics onto the real world, offering an enhanced version of reality. In ecommerce, AR models can be used to let customers visualize how a product would look in their environment. Imagine trying on glasses virtually or seeing how a sofa would fit in your living room before purchasing it—that’s AR at work!

Why Should Ecommerce Brand Owners Embrace 3D and AR Models?

1. Enhanced User Experience: Offering customers a 3D view or an AR experience makes product browsing more engaging. It’s the closest one can get to a physical in-store experience, all from the comfort of their home.
   A study by Retail Perceptions found that 71% of shoppers would shop at a retailer more often if they offered AR experiences.
2. Increased Trust and Confidence: With a detailed 3D view or an AR visualization, customers have a better sense of the product, leading to more informed purchasing decisions. This clarity can significantly reduce return rates. Study by ThinkMobiles found that 61% of online shoppers prefer to make purchases on sites that offer AR technology
3. Higher Conversion Rates: Interactive product visuals have been shown to boost conversion rates. When customers can engage with a product virtually, they’re more likely to make a purchase.
   (*source: Shopify)
4. Reduced Return Rates:
   “I think retailers have enough experience with the existing technology to know they can deploy AR, and it’s proven to improve sell-through and reduce return rates. This is why there is urgency seen from retailers to get those millions of products available in 3D and seamlessly, efficiently flowing through to end-user experiences.” – Neil Trevett, former president of the Khronos Group the industry standard in 3D Commerce
5. Staying Ahead of the Curve: The ecommerce world is competitive. Brands offering 3D or AR experiences stand out and position themselves as industry leaders, staying ahead of competitors. Data from Gartner predicts that, over 100 million consumers will shop using AR online and in-store.
6. Tailored Shopping Experiences: AR allows for personalized shopping experiences. For instance, users can try different color variations of a product in real-time, ensuring they choose the one that best suits their preference. According to The Harris Poll in a new survey conducted on behalf of Threekit: 60% of Online Shoppers Say They’re More Likely to Buy a Product If It’s Shown in 3D or Augmented Reality *source

The Future of Ecommerce is 3D and AR

 As technology continues to evolve, so does the ecommerce landscape. 3D and AR models are no longer just a novelty, but a necessity for ecommerce brands looking to stand out and offer a seamless shopping experience. With the potential to increase conversions, drive customer engagement, and enhance product visualization, the integration of 3D and AR technologies is set to revolutionize the way consumers shop online. Shoppers can now interact with products in a more immersive and realistic way, allowing them to make more informed purchasing decisions. As these technologies become more accessible and widespread, we can expect a future of ecommerce that is not only visually captivating but also highly interactive, making it a crucial part of staying competitive in the ever-changing online retail landscape.

In Conclusion

The ecommerce landscape is evolving rapidly, and 3D and AR models are at the forefront of this revolution. As brand owners, embracing these technologies not only enhances the shopping experience for customers but can also significantly impact the bottom line.

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